Convoy, a prominent trucking startup, has announced the shutdown of its operations. Financial difficulties, market competition, and operational inefficiencies contributed to this difficult decision. The closure will impact the trucking industry, with disruptions to workflows and potential job losses. Alternative options for trucking companies and shippers include other digital freight platforms, traditional brokerage services, or developing in-house logistics capabilities. Startup founders can learn valuable lessons from Convoy’s journey, emphasizing the importance of financial management, addressing operational challenges, and navigating regulatory landscapes.